• 10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More 1
  • 10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More 2
  • 10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More 3
  • 10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More 4
  • 10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More 5

10 Best Strawberry Jams UK 2021| Wilkin & Sons, Tesco and More

Just as Julie Andrews once famously sang in The Sound of Music, "Tea, I drink with jam and bread", no one can resist a thick and delicious, fruity, and sweet strawberry jam. Besides traditional-style preserves, nowadays jams come in many varieties to cater to different diets, from organic and reduced sugar recipes to those made with stevia for diabetics. 


To help you choose the jar that suits your requirements, we've compiled this ranking list of our ten favourites. Including conserves from famous French brands Bonne Maman and St. Dalfour as well as beloved British brand Wilkin & Sons, you'll be able to purchase them easily from Asda, Amazon, Waitrose, and Tesco. So, who's ready for strawberry jam on toast? 

  • Last updated: 25-11-2021
  • 3,706 views
Table of Contents

How to Choose Strawberry Jam in the UK – Buying Guide

If you thought most brands of strawberry jam were more or less the same and choosing would be as easy as picking any old one, sadly, this isn't the case! This buying guide will show you that the number of servings, calories and sugar content should all be taken into consideration before any purchase. 

The Volume Tells You the Approximate Number of Servings

The Volume Tells You the Approximate Number of Servings

Knowing the volume of the jam can be helpful for many reasons – not only will you know if it's worth the price you've paid, but it also gives you a glimpse of how long it will last and how many servings it contains. Luckily, to help you work out the servings of each jam on the list, we've done the calculations for you. 


Typically, a jar of jam is around 300 grams, so if each serving consists of a tablespoon (around 14 grams) each jar will contain up to 21 portions. If you have jam regularly each day, this information will give you a better idea of when to restock before it runs out. 


Or, if you're an adventurous strawberry jam taster who loves to try out new brands, looking out for jams with fewer servings will give you more opportunities to explore a wider selection.

Strawberry Jams Are Typically High in Calories and Sugar, but There Are Alternatives

Strawberry jam is a type of preserve, which means traditionally a large amount of sugar is used in order to stop the fruit from decaying and to extend the shelf life. Though delicious, this often results in a high-calorie content, especially in jams produced to old-fashioned recipes. There are some alternatives if you'd like to try them, however. 

Try Low-Sugar Jams or Those Sweetened With Stevia if You're Cutting Down

Try Low-Sugar Jams or Those Sweetened With Stevia if You're Cutting Down

With more people becoming aware of their health these days, there are now strawberry jams on the market made with a reduced amount of sugar or alternative sweeteners such as stevia, which effectively lower the number of calories and the sugar content.


While most people can enjoy this condiment in its traditional way or as a treat, those who have special requirements should check the calories and sugar to ensure it is suitable. For reference, the NHS recommends adults stick to a maximum of 30 grams of free sugars per day. 

Sometimes Alternative Sugars Are Used as Sweeteners Instead

Sometimes Alternative Sugars Are Used as Sweeteners Instead

Most of the time jam manufacturers don't specify the kinds of sugar used which lacks transparency to consumers, however, there are brands that do mention them, which can be helpful to the health-conscious. 


For example, unrefined sugars such as cane sugar or unsweetened concentrated fruit juices may be substituted, which are seen as much healthier than the overly-processed white sugar used by most manufacturers. 


As much as this information will allow you to have a better idea of the sugars you're consuming, it also gives you the choice to choose a desirable form of sugar that matches your health or dietary requirements.

Look for a High 'Real' Strawberry Content for a Better Quality Jam

Look for a High 'Real' Strawberry Content for a Better Quality Jam

Wondering how many 'real' strawberries a jam contains? Generally speaking, it should contain at least 45% of fruit per 100 grams in order to be classified as fruit jam. You'll be able to spot this information easily on the label of your chosen jam. 


Indeed, a greater fruit content will not only mean a better quality jam, but also that you're consuming more real strawberries, giving a 'healthier' impression. However, remember that a traditional jam has a strawberry-to-sugar ration of 1 to 1, so you are likely to consume more sugars when more strawberries are used in the recipe. 


Thanks to the sugar alternatives we've mentioned, nowadays it's possible to find a jam that contains less sugar while maintaining the amount of real strawberries used. That said, don't worry too much – as the saying goes, everything in moderation! 

Where's the Strawberry Jam From? Shop British or Try Something Different

Where's the Strawberry Jam From? Shop British or Try Something Different

It's always nice to be curious about the origin of the food on your table, especially if you're keen on eating locally or reduce your carbon footprint.


We're lucky enough to be located in an area where we can try different brands of strawberry jam from various neighbouring countries, but if you're particularly into local brands, we've included the county where the jam is made. Why not see if any of the British jams are made near your hometown?

Top 10 Best Strawberry Jams in the UK

You're probably craving a strawberry jam-related snack at this point, but just before you head to the kitchen, stay with us a bit longer so we can show you our top 10 favourite products. It's worth the wait, we promise!

10

Good Good Strawberry Jam With Stevia

£4.99

Volume330 g (24 servings)
Calories Per 100 g22
Sugar Per 100 g3.9 g
Sugar UsedStevia and erythritol
Strawberries Per 100 g58 g
Product OriginThe Netherlands
9
Volume380 g (27 servings)
Calories Per 100 g318
Sugar Per 100 g67 g
Sugar UsedGlucose syrup, sugar
Strawberries Per 100 g45 g
Product OriginTurkey
8
Volume335 g (24 servings)
Calories Per 100 g162
Sugar Per 100 g39 g
Sugar UsedBlackcurrant juice, sugar
Strawberries Per 100 g67 g
Product OriginFrance
7

Amazon BrandHappy Belly Select 75% Strawberry Jam

Pack of 2

£11.33

Volume530 g (37 servings)
Calories Per 100 g261
Sugar Per 100 g62 g
Sugar UsedSugar
Strawberries Per 100 g85 g
Product OriginGermany
6
Volume284 g (20 servings)
Calories Per 100 g219
Sugar Per 100 g52 g
Sugar UsedUnsweetened fruit juice concentrates
Strawberries Per 100 g51 g
Product OriginFrance
5

Tesco Finest Strawberry Conserve

£1.50

Volume340 g (22 servings)
Calories Per 100 g235
Sugar Per 100 g61 g
Sugar UsedSugar
Strawberries Per 100 g55 g
Product OriginUK
4

The Mercers of YorkshireScrumptious Strawberry Conserve

£1.00

Volume340 g (24 servings)
Calories Per 100 g243
Sugar Per 100 g65 g
Sugar UsedNot specified
Strawberries Per 100 g56 g
Product OriginYorkshire, UK
3
Volume340 g (24 servings)
Calories Per 100 g176
Sugar Per 100 g40.9 g
Sugar UsedSugar
Strawberries Per 100 g50 g
Product OriginHertfordshire, UK
2

Thursday CottageOrganic Strawberry Jam

£6.90

Volume340 g (24 servings)
Calories Per 100 g239
Sugar Per 100 g58 g
Sugar UsedRaw cane sugar
Strawberries Per 100 g48 g
Product OriginEssex, UK
1

Wilkin & SonsTiptree Little Scarlet Strawberry Conserve

£3.95

Volume340 g (24 servings)
Calories Per 100 g266
Sugar Per 100 g67 g
Sugar UsedSugar
Strawberries Per 100 g60 g
Product OriginEssex, UK

Compare the Best Strawberry Jams

Image
1
Wilkin & Sons Tiptree Little Scarlet Strawberry Conserve 1

Wilkin & Sons

2
Thursday Cottage Organic Strawberry Jam 1

Thursday Cottage

3
Streamline  Reduced Sugar Strawberry Jam 1

Streamline

4
The Mercers of Yorkshire Scrumptious Strawberry Conserve 1

The Mercers of Yorkshire

5
Tesco  Finest Strawberry Conserve  1

Tesco

6
St. Dalfour Strawberry Fruit Spread 1

St. Dalfour

7
Amazon Brand Happy Belly Select 75% Strawberry Jam 1

Amazon Brand

8
Bonne Maman Strawberry Intense 1

Bonne Maman

9
Bodrum Farm Selection Strawberry Jam 1

Bodrum Farm Selection

10
Good Good  Strawberry Jam With Stevia 1

Good Good

Name

Tiptree Little Scarlet Strawberry Conserve

Organic Strawberry Jam

Reduced Sugar Strawberry Jam

Scrumptious Strawberry Conserve

Finest Strawberry Conserve

Strawberry Fruit Spread

Happy Belly Select 75% Strawberry Jam

Strawberry Intense

Strawberry Jam

Strawberry Jam With Stevia

Features

The Finest Strawberry Jam Approved by the Queen

Organic Jam Made With Passion

Affordable, Low Sugar and Simply Tasty

Full Flavours Made in Yorkshire

Own-Brand Conserve Great for Victoria Sponges

A Gourmet Jam That Gets Its Sweetness From Concentrated Fruit Juices

Nothing Beats a Jam With 75% Real Strawberries

Indulge Your Taste Buds With an Intense Flavour

A Budget-Friendly Choice for Jam Lovers

The Only Jam That Won't Make You Feel Guilty

Price£3.95£6.90£1.55£1.00£1.50£2.30£11.33£2.99£1.30£4.99
Volume340 g (24 servings)340 g (24 servings)340 g (24 servings)340 g (24 servings)340 g (22 servings)284 g (20 servings)530 g (37 servings)335 g (24 servings)380 g (27 servings)330 g (24 servings)
Calories Per 100 g266239176243235219 26116231822
Sugar Per 100 g67 g58 g40.9 g65 g61 g52 g62 g39 g67 g3.9 g
Sugar UsedSugarRaw cane sugarSugarNot specifiedSugarUnsweetened fruit juice concentratesSugarBlackcurrant juice, sugarGlucose syrup, sugarStevia and erythritol
Strawberries Per 100 g60 g48 g50 g56 g55 g51 g85 g67 g45 g58 g
Product OriginEssex, UKEssex, UKHertfordshire, UKYorkshire, UKUKFranceGermanyFranceTurkeyThe Netherlands
Link

How About Trying a Royal Scone Recipe?

How About Trying a Royal Scone Recipe?

With all this talk of sweet strawberry jam, we bet you're dreaming of a generously-slathered scone as much as we are. You even know the Queen's favourite jam, so why not try making a batch from the royal recipe?

- Preheat oven to 180 C
- Mix the flour, baking powder, butter and sugar together in a bowl, until a crumb is formed
- In a separate bowl, whisk the eggs and buttermilk together
- Add the liquid to the crumb mixture
- Continue to mix the dough, until it is smooth
- (Optional) Add the sultanas, and mix until evenly distributed
- Remove the dough from the bowl, flatten the dough and cover
- Cover and leave to rest for approximately 30 minutes
- Roll out the dough to a thickness of 2.5 cm and cut to desired shape
- Rest the scones for another 20 minutes
- Gently egg wash the top of the scones
- Bake in the oven for 10-12 minutes until golden brown
- Cool before serving with jam and clotted cream
A Royal Recipe for Fruit Scones | The Royal Family

Fancy More Flavours on Your Toast? Check Out These Spreads

Fancy More Flavours on Your Toast? Check Out These Spreads

To make your breakfast, lunch, and snacks ever more exciting, why not add in some new flavours by trying out a few different spreads? If you're adventurous enough, you could even create a new combination! 

Summary

From breakfast to desserts, strawberry jam goes with so many things that it makes you wonder how such a simple condiment can bring so much joy to the table. As well as meeting your nutritional, dietary and taste preferences, we hope you've found a jar that you'll never get enough of. 

Author: Angina Chow

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