• Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More) 1
  • Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More) 2
  • Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More) 3
  • Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More) 4
  • Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More) 5

Top 10 Best Cruelty-Free Mascaras in the UK 2020 (Charlotte Tilbury, Too Faced and More)

If you want long, beautiful lashes to emphasise your eyes, mascara is an essential item to include your makeup routine. But whether they're from the high street or the high-end makeup counter, many brands aren’t always cruelty-free, and it can be tough trying to find a mascara thats both effective and kind to animals.


Here’s where mybest comes in! We’ve ranked the 10 best cruelty-free and vegan mascaras to buy on sites like Amazon, eBay, Boots and ASOS from popular favourites like Too Faced and Fenty Beauty as well as budget brands like NYX and e.l.f. 

  • Last updated: 15-09-2020
  • 57 views
Table of Contents

How to Choose a Cruelty-Free Mascara in the UK - Buying Guide

While the first step is of course checking whether your mascara is cruelty-free, it'll also be useful to consider what you want to get out of it. Whether that's length, volume or curl, a natural product or one with vegan ingredients, our buying guide will help you find the right mascara for your needs. 

How Do You Know Which Brands Are Cruelty-Free?

How Do You Know Which Brands Are Cruelty-Free?

There are several ways you can confirm whether a product, or the company that sells it, is cruelty-free.


Firstly, look on their website: do they shout loudly and proudly that they are against animal testing, or mention it in the FAQ section? Also, do they have an official certification from the main cruelty-free bodies Cruelty Free International, Choose Cruelty Free, or PETA? 


That said, even if a particular makeup product is labelled as cruelty-free, it could still have been tested on animals overseas where the laws differ, or somewhere along the supply chain. The parent company that owns the brand could also test on animals elsewhere. 


To be sure, you can also use an online database to check whether the mascara (or any other beauty product!) is completely cruelty-free, such as Cruelty Free KittyEthical Elephant, or Cruelty Free UK.

Is Your Mascara Vegan as Well as Cruelty-Free?

Is Your Mascara Vegan as Well as Cruelty-Free?

Now you’re clearly here because you want a cruelty-free mascara, but what about whether it’s vegan? Although the product may not be tested on animals, it may still include animal-derived ingredients or animal byproducts.


Commonly used non-vegan ingredients that you may recognise in mascaras include beeswax and lanolin, known for their moisturising properties. But did you know that shellac and guanine, which are used to make your mascara glossy and shiny, are also animal-derived?


You may not know all the ingredients listed, so we have scoured through them and marked which of our listed mascaras are vegan, just so you don’t have to do any extra research!

What Is Your Lash Type and What Do You Want to Get Out of Your Mascara?

What Is Your Lash Type and What Do You Want to Get Out of Your Mascara?

Depending on your lash type and what kind of look you prefer, there will be certain results you'll want your mascara to achieve. Here's what to look for on the label:


  • Short lashes: use a lengthening mascara to extend the tips and build length.
  • Weak and brittle lashes prone to breaking: try a strengthening mascara that uses protective ingredients to nourish and fortify your lashes.
  • Lashes so straight that they point downwards: you need a curling mascara to lift up your lashes.


If you have all of the above, or simply want an ultra-glam look, a volumising mascara that combines everything into one is your best bet.

Choose Your Wand Shape

Now you’re set on a type of mascara, it’s time to discuss wand shapes. These can come in all manner of styles and sizes which all do different things depending on the shape. We're here to help you work out which one is right for you! 

Straight Wands Are Good All-Rounders

Straight Wands Are Good All-Rounders

A straight, tube-shaped wand is the standard for most mascaras. It will cover the bulk of your lashes and depending on how dense the bristles are, give you major volume and length. It may not reach all your corner lashes, but it’ll get the job done.

Oval Wands Are Best for Reaching Those Small Inner Corner Lashes

Oval Wands Are Best for Reaching Those Small Inner Corner Lashes

An oval, or tapered, brush does everything a straight wand will do and more. As the end is pointed, it’ll be able to reach into the corners of your eyes to ensure even coverage of every single lash hair.

Bubble Wands Are Best for Adding Curl to Straight Lashes

If you’re struggling with stick-straight lashes, bubble-shaped wands are your best bet. The unique bubble shape ensures all of your lashes get covered with mascara as well as giving them a boost in terms of curling, giving you fluttery, sky-high lashes.

Hourglass Wands Will Create Dramatic, Voluminous Lashes

An hourglass-shaped wand is ideal for giving you an extra-dramatic, false eyelash effect. It provides volume with the dense bristles, as well as giving your lashes a lift like a bubble wand does. If you want to fool everyone into thinking you’re wearing falsies, this is the shape to go for.

Decide Between Volumising Nylon Brushes or Precise Silicone Bristles

Decide Between Volumising Nylon Brushes or Precise Silicone Bristles

The shape of the wand is important, but the material the bristles are made from is too!


Nylon brushes are easy to use and do everything a mascara wand is supposed to do – brush each individual lash hair and coat them evenly with product. They are denser and fluffier than silicone brushes, making them great for adding volume.


Silicone brushes, on the other hand, make for an ultra-precise application. The fronds are a lot finer and sparser than nylon brushes, allowing you to get right into the roots of your lashline and extend all the way to the tip. This ensures you reach every little lash in the corner of your eye, as well as avoiding clumping. 

Consider Other Aspects of the Formula

You know which type of mascara is best for your lash type and which wand and bristle type to go for, so next we'll consider whether the formula offers any other benefits. They all bring something to the table, so you can always pick a mascara which offers more than one of them! 

Eco-Conscious or Prefer Natural Beauty? Look for Plant-Based Ingredients

Eco-Conscious or Prefer Natural Beauty? Look for Plant-Based Ingredients

Mascaras with mostly natural ingredients are a better choice for eco-conscious makeup lovers wanting a product with fewer chemical or potentially-irritating man-made ingredients. 


Rather than using these synthetic ingredients, natural formulas use plant-based oils and waxes such as almond oil and beeswax. These are often kinder to your lashes too, though they do sometimes have the downside of not being as pigmented or long-lasting. 

Tubing Mascaras Provide Flake-Free Length and Volume

Tubing Mascaras Provide Flake-Free Length and Volume

Tubing mascaras use an innovative formula that’s exploded in popularity over the past few years. Rather than just coating the underside of your lashes, this formula uses polymers to form tiny cones around each individual lash. Much like a tube, as the name suggests! 


This coating helps to lengthen the lashes whilst also adding some thickness, and will not flake like traditional formulas. It's worth noting, however, that if you’re looking for big volume a tubing mascara alone may not be sufficient. 

Waterproof Mascara Is Good for Sensitive Eyes and Prevents Smudging

Waterproof Mascara Is Good for Sensitive Eyes and Prevents Smudging

If you live in a hot sweaty climate, or even if you’re prone to watery eyes due to allergies, waterproof mascara is the way to go


These formulas usually use a water-resistant silicone called dimethicone to ensure your mascara will stay put and avoid running or smudging. However, they are prone to flaking and can usually only be removed using oil-based cleansers, so they may not be a match for everyone.

Top 10 Best Cruelty-Free Mascaras in the UK

Now you know exactly what kind of mascara you’d like, it's time to take a look at our ranking. From natural-based formulas to wands that will deliver your biggest, boldest lashes yet, you're sure to find a new favourite. 

10

Ciaté London x SmileyKeep An Eye On Coloured Mascara

Be Bold

£14.40

VeganYes
Best ForColour
Wand ShapeStraight
Bristle MaterialNylon
Formula FeaturesNatural poppy and cacao extracts
Volume10.5 ml
9

Burt’s BeesNourishing Mascara

£12.99

VeganNo
Best ForStrength
Wand ShapeOval
Bristle MaterialSilicone
Formula Features100% natural ingredients, ophthalmologist tested
Volume11.5 ml
8
VeganYes
Best ForVolume, curl
Wand ShapeBubble
Bristle MaterialNylon
Formula Features74% natural ingredients
Volume11 ml
7
VeganNo
Best ForLength, volume
Wand ShapeOval
Bristle MaterialNylon
Formula FeaturesNatural extracts
Volume4 ml
6

Charlotte TilburyPillow Talk Push Up Lashes Mascara

Super Black

£23.00

VeganNo
Best ForLength, volume
Wand ShapeOval
Bristle MaterialNylon
Formula FeaturesSmudge-proof, tubing
Volume10 ml
5
VeganYes
Best ForStrength
Wand ShapeOval
Bristle MaterialNylon
Formula Features100% natural ingredients, ophthalmologist tested
Volume7.5 ml
4

Fenty BeautyFull Frontal Volume Lift & Curl Mascara

£21.00

VeganNo
Best ForVolume, length, curl
Wand ShapeDouble-sided oval
Bristle MaterialNylon
Formula FeaturesWaterproof, smudge-proof
Volume8 ml
3
VeganYes
Best ForVolume
Wand ShapeHourglass
Bristle MaterialNylon
Formula FeaturesWaterproof, natural ingredients
Volume8 ml
2
VeganYes
Best ForVolume
Wand ShapeHourglass
Bristle MaterialNylon
Formula FeaturesWaterproof, tubing, natural ingredients
Volume8 ml
1
VeganYes
Best ForVolume
Wand ShapeHourglass
Bristle MaterialNylon
Formula FeaturesSmudge-proof, natural ingredients
Volume8 ml

Compare the Best Cruelty-Free Mascaras

Image
1
Too Faced Better Than Sex Mascara 1

Too Faced

2
NYX Cosmetics Doll Eye Mascara 1

NYX Cosmetics

3
Eyeko Beach Waterproof Mascara 1

Eyeko

4
Fenty Beauty Full Frontal Volume Lift & Curl Mascara 1

Fenty Beauty

5
e.l.f. Mineral Infused Mascara 1

e.l.f.

6
Charlotte Tilbury Pillow Talk Push Up Lashes Mascara 1

Charlotte Tilbury

7
Urban Decay Perversion Mascara 1

Urban Decay

8
Milk Makeup Ubame Mascara 1

Milk Makeup

9
Burt’s Bees Nourishing Mascara 1

Burt’s Bees

10
Ciaté London x Smiley Keep An Eye On Coloured Mascara  1

Ciaté London x Smiley

Name

Better Than Sex Mascara

Doll Eye Mascara

Beach Waterproof Mascara

Full Frontal Volume Lift & Curl Mascara

Mineral Infused Mascara

Pillow Talk Push Up Lashes Mascara

Perversion Mascara

Ubame Mascara

Nourishing Mascara

Keep An Eye On Coloured Mascara

Features

The Cult Favourite Mascara That Lives up to Its Name

The Best Tubing Mascara on the High Street for Doll-Like Eyes

A Waterproof Volumising Mascara for Vegan Beach Babes

Full-Frontal Coverage That Lengthens, Lifts, Curls, and More

All-Natural, All-Vegan and Very Budget-Friendly

For Bigger Lashes With a Lift That Lasts 24 Hours

Ultra-Bold Buildable Mascara for Bigger, Blacker, Badder Lashes

A Vegan Mascara With Natural Ingredients to Improve Curling

A 100% Natural Mascara That’s Extra Kind on Sensitive Eyes

A Fun, Bright Blue Mascara to Add a Pop of Colour

Price£22.00£8.00£19.00£21.00£6.54£23.00£21.00£38.99£12.99£14.40
VeganYesYesYesNoYesNoNoYesNoYes
Best ForVolumeVolumeVolumeVolume, length, curlStrengthLength, volumeLength, volumeVolume, curlStrengthColour
Wand ShapeHourglassHourglassHourglassDouble-sided ovalOvalOvalOvalBubbleOvalStraight
Bristle MaterialNylonNylonNylonNylonNylonNylonNylonNylonSiliconeNylon
Formula FeaturesSmudge-proof, natural ingredientsWaterproof, tubing, natural ingredientsWaterproof, natural ingredientsWaterproof, smudge-proof100% natural ingredients, ophthalmologist testedSmudge-proof, tubing Natural extracts 74% natural ingredients100% natural ingredients, ophthalmologist testedNatural poppy and cacao extracts
Volume8 ml8 ml8 ml8 ml7.5 ml10 ml4 ml11 ml11.5 ml10.5 ml
Link

More Cruelty-Free Makeup Essentials

More Cruelty-Free Makeup Essentials

It's amazing to see how far the makeup industry has come, with so many brands proving that it's more than possible to make effective products without resorting to animal testing. For more cruelty-free suggestions, follow the links below. 

Summary

Whether you want naturally long, fluttery lashes or thick, dramatic lashes that’ll fool everyone into thinking you’re wearing falsies, you now know exactly what to look for. Hopefully our list has helped you to find a suitable mascara that will leave you feeling glam and guilt-free!

Author: Dodo Wang

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