• Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More) 1
  • Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More) 2
  • Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More) 3
  • Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More) 4
  • Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More) 5

Top 10 Best Toilet Fresheners in the UK 2021 (Air Wick, Glade and More)

It may not be something that most people are comfortable discussing, but everyone needs to go to the toilet and, unfortunately, the odours that result aren’t exactly the most appealing! So, if you want to keep your bathroom smelling sweet, it’s worth investing in a couple of toilet fresheners to prevent those unpleasant smells from lingering.


We’ve found the best toilet fresheners available online in the UK from Amazon, Tesco, and Waitrose from some of the biggest brands in the business, like Air Wick, Bloo, Febreze, and Glade. You’ll find all sorts of different fragrances and options below, from fresheners that sit on the rim or bowl of your loo to fragrances to disperse in the air. 

  • Last updated: 27-06-2021
  • 142 views
Table of Contents

How to Choose a Toilet Freshener in the UK - Buying Guide

There are several different options for toilet fresheners, so we’ve put together this helpful buying guide to show you what’s available. Whether you’re looking for something to pop into the toilet itself or to sit on top of it, there are plenty of fragrant choices to get rid of any trace that someone’s used the facilities!

There Are Four Main Types of Toilet Freshener Available

The type of toiler freshener you choose is mostly down to preference and the setup of your bathroom. Most, however, are placed in the indicated area and left to do their work, but there are also a few spray options available, depending on your style!

Blocks Inside the Cistern Clean Your Toilet While Keeping It Smelling Nice

Blocks Inside the Cistern Clean Your Toilet While Keeping It Smelling Nice

The first type of toilet freshener we’re going to discuss is the ones you place inside the cistern. These tablets, or blocks, sit in the cistern and slowly dissolve, cleaning the bowl with every flush. They also turn the water a different colour, so don't be alarmed if your water comes out blue!


As well as providing a neutralising scent, they also help prevent limescale build-up, which is a particularly prominent issue in hard water areas. These toilet blocks can last for over a month and are very inexpensive, so they are an excellent budget option. Just pop one in, and forget about it until the water turns back to its regular colour!

Rim Blocks Sit in the Bowl, Providing a Stronger Fragrance

Rim Blocks Sit in the Bowl, Providing a Stronger Fragrance

Similar to the tablets you put inside the cistern, rim blocks are attached to the inside of the bowl. They are essentially made of the same substances, only these are held inside a plastic casing. Each time you flush, the water dissolves part of the block, releasing a pleasant smell and keeping your bowl clean.


As they don’t sit in water directly, they’re not slowly dissolving, so are only used each time you flush, meaning they can last for hundreds of flushes! Some people, however, find having something sitting inside their toilet a little strange, but if you don't mind, these tend to have the added bonus of being a little more fragrant than the cistern alternative.

Free-Standing Air Fresheners Fill Your Entire Bathroom With a Fresh Scent

Free-Standing Air Fresheners Fill Your Entire Bathroom With a Fresh Scent

If you don’t want to opt for something that goes inside your toilet, there are plenty of free-standing air fresheners that you can place on top of the cistern or on a nearby shelf to keep your entire bathroom smelling nice. A quick tip - you’ll want something that eliminates odours rather than simply covering them up!


There are multiple designs and styles available, from solid gel-based options to liquid diffusers, and all do a great job of keeping a large space smelling fresh. The mileage may vary as to how long these last, but they also do a great job masking other unpleasant bathroom smells such as damp and musty air.

Freshening Sprays Can Be Manual or Automatic

Freshening Sprays Can Be Manual or Automatic

Lastly, you can always opt for a classic air freshening spray. There are the standard sprays to use after that I'm sure most of us are aware of, but there's also a relatively new kid on the block - sprays to use before. These are sprayed into the bowl to mask any unpleasant smells that may follow!


There are also automatic options that activate either on a timer or when motion is detected if you don’t want to leave a bottle lying around. These tend to cost a little more than other options but are a hassle-free way to keep your bathroom smelling fresh, and the refills are easy to replace.

Scents Can Vary Depending on the Type of Freshener

Scents Can Vary Depending on the Type of Freshener

We all know that no one's business smells like roses, but that doesn’t mean your toilet or bathroom can’t! There are so many fragrances available from each type of freshener that you're bound to find something you like. Whether you’d prefer a neutral smelling bathroom, a clean, refreshing scent, or something a little more floral, there’s an option out there for you.


The types of freshener that go inside the rim or cistern tend to have a more “cleaning product” smell, and while this isn’t unpleasant, many people prefer the more perfumed or neutral fragrance of a free-standing or spray air freshener.

Note How Long the Toilet Freshener Lasts

Note How Long the Toilet Freshener Lasts

Depending on the type of freshener and how much you're using it, the length that they last can vary drastically. While the product's size does influence how long it will last, it's not a concrete measurement. A small bottle under 100 ml that only needs a single spritz with each use will last much longer than a 300 ml spray that you have to hold down and wave around.


When it comes to the dissolving varieties, some products will state on the packaging how long they last, but it can still be hard to pinpoint accurately. That said, we'd be surprised if anything on our list lasted less than a month and a half. Obviously, if your household consists of multiple people and your toilet gets flushed a lot, you can expect the lifespan to be a little shorter.

Top 10 Best Toilet Fresheners in the UK

Now you have an idea of what to look for in a toilet freshener, it's time to take a look at our top 10 list. No matter what your preferences are, there's sure to be something below to keep your bathroom smelling sweet.

10
TypeSpray
FragranceOutdoor fresh
Longevity Depends on use
Size300 ml
9
TypeRim block
FragrancePink magnolia
LongevityUp to 300 flushes
Sizen/a
8

Poo-PourriBefore-You-Go Toilet Spray

£10.87

TypeSpray
FragranceCitrus
Longevity200 uses
Size118 ml
7
TypeCistern Block
FragranceNeutral
Longevity4 weeks per block
Sizen/a
6
TypeSpray
FragranceFruity
Longevity100 uses
Size55 ml
5
TypeRim Block
FragranceLemon
Longevity240 flushes
Sizen/a
4
TypeGel
FragranceBlossom & breeze
Longevity45 days
Sizen/a
3
TypeAutomatic spray
FragranceRelaxing zen
Longevity60 days
Size269 ml
2

AirWickFreshmatic Auto Spray Bundle

£17.96

TypeAutomatic spray
FragranceCherry blossom, soft cotton, spring delight
Longevity70 days (per refill)
Size250 ml (x4)
1

AirpurePress Fresh Air Freshener Spray

£2.98

TypeSpray
FragranceTrue romance
Longevityn/a
Size180 ml

Compare the Best Toilet Fresheners

Image
1
Airpure Press Fresh Air Freshener Spray 1

Airpure

2
AirWick Freshmatic Auto Spray Bundle 1

AirWick

3
Glade Automatic Spray 1

Glade

4
Febreze Bathroom Air Freshener 1

Febreze

5
Bloo Power Active Toilet Rim Block 1

Bloo

6
Airwick Vipoo Pre-Poo Toilet Spray 1

Airwick

7
Bloo Original Blue Toilet Blocks 1

Bloo

8
Poo-Pourri Before-You-Go Toilet Spray 1

Poo-Pourri

9
Domestos  Power 5 1

Domestos

10
Oust Odour Eliminator 1

Oust

Name

Press Fresh Air Freshener Spray

Freshmatic Auto Spray Bundle

Automatic Spray

Bathroom Air Freshener

Power Active Toilet Rim Block

Vipoo Pre-Poo Toilet Spray

Original Blue Toilet Blocks

Before-You-Go Toilet Spray

Power 5

Odour Eliminator

Features

This Vegan Friendly Air Freshener Ticks All the Boxes

The Automatic Spray Bundle That Will Last Months

A Timed Device to Keep Your Bathroom Smelling Fresh

A Subtle Scent That Eliminates All Odour

A Fresh Lemony Scent From an Excellent Rim Block

A Small Spray to Trap Unpleasant Smells in the Bowl

The Classic Toilet-Cleaning Choice

The Fancy Solution That Works Like Magic

A Rim Block From a Well-Known Cleaning Brand

Oust: One of the Original Odour Eliminators

Price£2.98£17.96£6.00£4.99£1.00£4.00£1.50£10.87£3.54£0.99
TypeSprayAutomatic sprayAutomatic sprayGelRim BlockSprayCistern BlockSprayRim blockSpray
FragranceTrue romanceCherry blossom, soft cotton, spring delightRelaxing zenBlossom & breezeLemonFruityNeutralCitrusPink magnoliaOutdoor fresh
Longevityn/a70 days (per refill)60 days45 days240 flushes100 uses4 weeks per block200 usesUp to 300 flushesDepends on use
Size180 ml250 ml (x4)269 mln/an/a55 mln/a118 mln/a300 ml
Link

More Scented Products to Fill Your Home With Fragrance

More Scented Products to Fill Your Home With Fragrance

There's nothing quite like walking into your home and having each room filled with a pleasant smell. From scented candles to essential oils to even aroma stones, we've written multiple buying guides to help you achieve just that. 

Summary

There you have it, the best toilet fresheners to buy online in the UK. We hope our buying guide has helped you choose between the many different options available. Whether your bathroom is smelling of clean cotton, floral fields, or fruity fragrances, we're sure it'll be smelling much nicer than without!

Author: David Sexton

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