10 Best Toilet Fresheners in the UK 2022 | Air Wick, Glade and More

There are several different options for toilet fresheners, so we’ve put together this helpful buying guide to show you what’s available. Whether you’re looking for something to pop into the toilet itself or to sit on top of it, there are plenty of fragrant choices to get rid of any trace that someone’s used the facilities!

The type of toiler freshener you choose is mostly down to preference and the setup of your bathroom. Most, however, are placed in the indicated area and left to do their work, but there are also a few spray options available, depending on your style!

The first type of toilet freshener we’re going to discuss is the ones you place inside the cistern. These tablets, or blocks, sit in the cistern and slowly dissolve, cleaning the bowl with every flush. They also turn the water a different colour, so don't be alarmed if your water comes out blue!

As well as providing a neutralising scent, they also help prevent limescale build-up, which is a particularly prominent issue in hard water areas. These toilet blocks can last for over a month and are very inexpensive, so they are an excellent budget option. Just pop one in, and forget about it until the water turns back to its regular colour!

Similar to the tablets you put inside the cistern, rim blocks are attached to the inside of the bowl. They are essentially made of the same substances, only these are held inside a plastic casing. Each time you flush, the water dissolves part of the block, releasing a pleasant smell and keeping your bowl clean.

As they don’t sit in water directly, they’re not slowly dissolving, so are only used each time you flush, meaning they can last for hundreds of flushes! Some people, however, find having something sitting inside their toilet a little strange, but if you don't mind, these tend to have the added bonus of being a little more fragrant than the cistern alternative.

If you don’t want to opt for something that goes inside your toilet, there are plenty of free-standing air fresheners that you can place on top of the cistern or on a nearby shelf to keep your entire bathroom smelling nice. A quick tip - you’ll want something that eliminates odours rather than simply covering them up!

There are multiple designs and styles available, from solid gel-based options to liquid diffusers, and all do a great job of keeping a large space smelling fresh. The mileage may vary as to how long these last, but they also do a great job masking other unpleasant bathroom smells such as damp and musty air.

Lastly, you can always opt for a classic air freshening spray. There are the standard sprays to use after that I'm sure most of us are aware of, but there's also a relatively new kid on the block - sprays to use before. These are sprayed into the bowl to mask any unpleasant smells that may follow!

There are also automatic options that activate either on a timer or when motion is detected if you don’t want to leave a bottle lying around. These tend to cost a little more than other options but are a hassle-free way to keep your bathroom smelling fresh, and the refills are easy to replace.

We all know that no one's business smells like roses, but that doesn’t mean your toilet or bathroom can’t! There are so many fragrances available from each type of freshener that you're bound to find something you like. Whether you’d prefer a neutral smelling bathroom, a clean, refreshing scent, or something a little more floral, there’s an option out there for you.

The types of freshener that go inside the rim or cistern tend to have a more “cleaning product” smell, and while this isn’t unpleasant, many people prefer the more perfumed or neutral fragrance of a free-standing or spray air freshener.

Depending on the type of freshener and how much you're using it, the length that they last can vary drastically. While the product's size does influence how long it will last, it's not a concrete measurement. A small bottle under 100 ml that only needs a single spritz with each use will last much longer than a 300 ml spray that you have to hold down and wave around.

When it comes to the dissolving varieties, some products will state on the packaging how long they last, but it can still be hard to pinpoint accurately. That said, we'd be surprised if anything on our list lasted less than a month and a half. Obviously, if your household consists of multiple people and your toilet gets flushed a lot, you can expect the lifespan to be a little shorter.

Now you have an idea of what to look for in a toilet freshener, it's time to take a look at our top 10 list. No matter what your preferences are, there's sure to be something below to keep your bathroom smelling sweet.

There's nothing quite like walking into your home and having each room filled with a pleasant smell. From scented candles to essential oils to even aroma stones, we've written multiple buying guides to help you achieve just that. 

There you have it, the best toilet fresheners to buy online in the UK. We hope our buying guide has helped you choose between the many different options available. Whether your bathroom is smelling of clean cotton, floral fields, or fruity fragrances, we're sure it'll be smelling much nicer than without!

Author: David Sexton