In the digital age, it can be easy to abandon old traditions in favour of new technology. It has become second nature for most of us to check our smartphones if we want to know the time, but if you're keen to embrace the timepiece tradition and you're shopping for a wristwatch to suit your needs, you might be wondering what features you need to look out for.
To make your shopping experience easier, we have compiled a list of the best luxury and affordable brand watches for men currently on the UK market. These are all brands that create reliable timepieces with quality construction. Whether you're looking for a gift for a man in your life or you're a fashion-conscious gent hoping to branch out on your accessories, read on to discover your next favourite timepiece!
For those after a quick look, here is our Top 5:
Vacheron Constantin - Malte
Manual-Winding for £22,100.00Patek Philippe - Grand Complications
for £76,960.00IWC Schaffhausen -
Big Pilot's 43 Spitfire for £8,000.00Jaeger-LeCoultre -
Master Ultra Thin for £7,450.00
For a more in-depth look at the comprehensive top 10 selection, make sure to read on to learn more about the different types of brand watches available and understand how our ranking was determined.
This article's chosen EC site price listings are reflective of its publishing date.
Image | 1 ![]() Vacheron Constantin | 2 ![]() Patek Philippe | 3 ![]() Cartier | 4 ![]() IWC Schaffhausen | 5 ![]() Jaeger-LeCoultre | 6 ![]() Chopard | 7 ![]() Piaget | 8 ![]() Bvlgari | 9 ![]() Rolex | 10 ![]() Omega |
---|---|---|---|---|---|---|---|---|---|---|
Name | Malte Manual-Winding Watch | Grand Complications Perpetual Calender | Tank Must (Large Model) | Big Pilot's 43 Spitfire | Master Ultra Thin Date | Mille Miglia 2021 Race Edition | Altiplano Rose Gold Ultra-Thin | Octo Finissimo | Oyster Perpetual 41 | Constellation Co-Axail Master Chronometer |
Features | Something Old and Something New From Switzerland's Longest-Standing Watchmaker | Treat Yourself to the Best That Watchmaking Has to Offer | A Swiss-Made Angular Design on the More Affordable Side | Keep Your Eye on the Time With Military Precision | A Classic Design That Fits Like a Second Skin | Celebrate Motorsport History With This Mille Miglia Commemorative Design | A Sophisticated Minimalist Design in Black, White and 18 Karat Rose Gold | Versatile Yet Elegant With a Matte Black Ceramic Construction | A Classic Sleek Design in White, Black or With a Pop of Colour | Ideal For Travellers Thanks to a Timezone Function and an Easily Styled Look |
Price | £22,100.00 | £76,960.00 | £2,310.00 | £8,000.00 | £7,450.00 | £6,640.00 | £14,200.00 | £13,700.00 | £4,850.00 | £7,840.00 |
Style | Dress/aviator | Dress/aviator | Dress | Field | Dress | Racing/dive | Dress | Dress | Dress | Dress/aviator |
Power Mechanism | Mechanical, hand-wound | Self-winding | Quartz | Self-winding | Self-winding | Self-winding | Mechanical, hand-wound | Self-winding | Self-winding | Self-winding |
Watch Face Material | Sapphire glass crystal | Sapphire-crystal | Sapphire glass crystal | Sapphire glass crystal | Sapphire glass crystal | Sapphire glass crystal | Sapphire glass crystal | Not specified | Scratch-resistant sapphire | Scratch-resistant sapphire |
Watch Face Diameter | 42 mm | 27.5 mm | 33.7 x 25.5 mm | 43 mm | 39 mm | 44 mm | 38 mm | 40 mm | 41 mm | 41 mm |
Strap Material | Alligator | Alligator | Leather | Leather | Alligator | Leather | Alligator | Ceramic | Oystersteel | Leather with rubber lining |
Additional Features | Waterproof up to 30 m, presentation box, 65 hour power reserve | Waterproof up to 30 m, multiple indication hands (day, date, month, leap year, and 24 hour clock), 48 hour power reserve | Waterproof up to 30 m, presentation box | Waterproof up to 100 m, presentation box | Waterproof up to 50 m, presentation box | 48 hour power reserve, waterproof up to 100 m, presentation box | Waterproof up to 30 m, presentation box | Waterproof up to 30 m, 70 hour power reserve, signature box | Waterproof up to 100 m, Paraflexx shock absorbers, 70 hour power reserve | Date display, waterproof up to 50m, anti-magnetic, 60 hours power reserve |
Best For | Occasion wear | Occasion wear | Everyday wear | Everyday wear | Everyday wear | Everyday wear | Occasion or everyday | Occasion or everyday | Everyday wear | Everyday wear |
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When you're making a potentially large investment in an accessory, it's important that you purchase something appropriate for the situations you want to wear it for. We've all heard the phrase "you get what you pay for" and that can certainly be true, but that doesn't mean that lower budget watches don't serve their purpose too.
For daily use, for example, you'll want a watch that isn't too delicate and that can withstand the odd knock. Usually in the £1K-10K range, these can still feel like quite an investment but with brand watches, you are paying for quality no matter what end of the price scale you fall on. However, while more rugged, the pieces in this range typically offer fewer features and can include slightly lower-quality materials.
If you're after a memorable gift or a piece to bring out for special or formal occasions, you'll want something a step above the everyday. On this budget, the quality of construction and materials will be markedly higher. Occasion watches will also include extra features alongside precious metals and gemstones that add to their luxe style. They're great investment pieces, but you'll want to avoid everyday wear and tear.
It's important to consider the functionality of each watch type before you commit to a particular option. Brand watches tend to lean on the side of classic sophistication, so if you prefer a digital display, you might want to consider an alternative to the big brands as they are more likely to be analogue. With analogue watches, the power mechanism will affect the way it functions. Here are the features of each type:
Quartz:
Mechanical:
Automatic or self-winding:
Give your wrist a break while you're at home with a stylish wall clock
Choosing a watch style to suit your look is completely down to you! There are many different options when it comes to the diameter of the display and the thickness and material of the strap. Only you will know what type is best for your look, but consider how each style would tie in with your current wardrobe and build before picking one out.
If you have a large build, you might want to consider a larger watch, and vice versa if you are of smaller proportions. However, for most men of average build, a watch-face diameter of approximately 40 mm is the ideal size. You can follow a similar practice of scaling the size to suit your proportions when choosing a strap thickness. For an average watch of 40 mm, the strap should be around 20 mm, but scale this up or down in proportion as needed.
You should also consider the material of the strap. Fabric is typically the cheapest and lends itself to a more casual look. Suede is a great smart-casual middle-ground that won't break the bank. Leather and metal tend to be the most expensive but offer the best aesthetics. If you do choose leather, make sure to opt for a strap that's sewn rather than glued together, as this will last longer and be of higher quality.
The right pair of cufflinks will have you looking sharp on any budget
Men's wristwatches come in multiple different styles and each watchmaker will have their own unique take on the traditional styles, too. Knowing which is best suited to certain uses is helpful when shopping for a timepiece to suit you. Here are five of the most popular watch styles and a few key features of each:
Dress Watch:
Field Watch:
Aviator Watch:
Dive Watch:
Racing Watch:
This ranking has been compiled by the writing team at mybest UK via careful evaluation of the points made in the buying guide and thorough research of each product and comparing multiple verified customer reviews across the EC sites used.
82230/000G-9185
£22,100.00
Style | Dress/aviator |
---|---|
Power Mechanism | Mechanical, hand-wound |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 42 mm |
Strap Material | Alligator |
Additional Features | Waterproof up to 30 m, presentation box, 65 hour power reserve |
Best For | Occasion wear |
5327G
£76,960.00
Style | Dress/aviator |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Sapphire-crystal |
Watch Face Diameter | 27.5 mm |
Strap Material | Alligator |
Additional Features | Waterproof up to 30 m, multiple indication hands (day, date, month, leap year, and 24 hour clock), 48 hour power reserve |
Best For | Occasion wear |
WSTA0041
£2,310.00
Style | Dress |
---|---|
Power Mechanism | Quartz |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 33.7 x 25.5 mm |
Strap Material | Leather |
Additional Features | Waterproof up to 30 m, presentation box |
Best For | Everyday wear |
IW329702
£8,000.00
Style | Field |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 43 mm |
Strap Material | Leather |
Additional Features | Waterproof up to 100 m, presentation box |
Best For | Everyday wear |
1238420
£7,450.00
Style | Dress |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 39 mm |
Strap Material | Alligator |
Additional Features | Waterproof up to 50 m, presentation box |
Best For | Everyday wear |
£6,640.00
Style | Racing/dive |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 44 mm |
Strap Material | Leather |
Additional Features | 48 hour power reserve, waterproof up to 100 m, presentation box |
Best For | Everyday wear |
£14,200.00
Style | Dress |
---|---|
Power Mechanism | Mechanical, hand-wound |
Watch Face Material | Sapphire glass crystal |
Watch Face Diameter | 38 mm |
Strap Material | Alligator |
Additional Features | Waterproof up to 30 m, presentation box |
Best For | Occasion or everyday |
£13,700.00
Style | Dress |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Not specified |
Watch Face Diameter | 40 mm |
Strap Material | Ceramic |
Additional Features | Waterproof up to 30 m, 70 hour power reserve, signature box |
Best For | Occasion or everyday |
£4,850.00
Style | Dress |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Scratch-resistant sapphire |
Watch Face Diameter | 41 mm |
Strap Material | Oystersteel |
Additional Features | Waterproof up to 100 m, Paraflexx shock absorbers, 70 hour power reserve |
Best For | Everyday wear |
131.23.41.21.06.001
£7,840.00
Style | Dress/aviator |
---|---|
Power Mechanism | Self-winding |
Watch Face Material | Scratch-resistant sapphire |
Watch Face Diameter | 41 mm |
Strap Material | Leather with rubber lining |
Additional Features | Date display, waterproof up to 50m, anti-magnetic, 60 hours power reserve |
Best For | Everyday wear |
Written and researched by Alicia Byrne
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