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It's time to get Instagram-ready brows! But how? Eyebrow gels are an amazing way to fill out and comb hairs for a beautifully defined look. You'll find offerings from top brands like Maybelline, Benefit and NYX – the tough part is knowing which one to buy. So before you start adding every eyebrow gel to your basket, you might find it useful to know how you can benefit from a brow gel depending on your style and preferences.
Whether you're looking for a waterproof gel by MAC to keep your brows firm and solid throughout a busy day, or you'd like to bolden your look with Anastasia Beverly Hills' high-pigment gel, we've found the best from Amazon, eBay, John Lewis and Boots, both tinted and clear, budget drugstore and high-end, and suitable for brown, blonde, and thin brow types. You're sure to get your dream arches with our tips and tricks!
As a professional make-up artist of ten years, Marie's job has taken her all over the UK working at top events, on TV shows and making up beautiful brides. For all her clients she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
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As a professional make-up artist of ten years, Marie's job has taken her all over the UK working at top events, on TV shows and making up beautiful brides. For all of her clients, she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
Find out more about Marie and what are her favourite makeup products are through her Instagram! She even shares some industry tips on makeup application too. And if you're interested in getting your makeup done by Marie you can contact her via her email found at the top of her page.
To get the best brows, you'll need to know how to apply the product you're buying. You'll have the option of spoolies, angled brushes and liquid brushes, depending on which works best with the formula that comes with your product, and which you are most comfortable with using.
Pair your new gel with some of our favourite eyebrow pencils to help you get your desired look.
Spoolies offer a natural look because they sparsely deposit product onto the brow hairs. Brushes paint the product on in a solid block which can appear stronger and require more precision. For beginners or those with fuller brows, a spoolie would be the ideal choice for quick and seamless application.
If you have less brow hair or prefer a more intense look, opt for a brush applicator gel which can be used to create the appearance of a fuller brow through individual strokes - this can take some practice to master.
Eyebrow gels come in all different shapes and sizes, like bottles, pots, and even pens! We believe that the bottled gels are the superior container for a number of reasons, such as the fact that they are more hygienic, less messy and easier for beginners to get to grips with.
Pots of gel will achieve a bolder, more highly-pigmented look as you'll be able to scoop more product up and layer it as you like. However, you'll have to carry brushes with you separately, so they may not be a good handbag staple for those emergency top-ups throughout the day – unless you carry a whole makeup bag with you anyway!
Check out the best eyebrow brushes with us too!
Pots usually dry out quicker as the entirety of the product is exposed to air each time it’s used. Easy to reapply, wand applicator gels can be quickly layered for a make-up refresh between desk and dancefloor. Pots are often heavier to carry as they can be made of glass, which takes up valuable space in your make-up bag and can be less convenient.
If you enjoy knowing that once you apply your makeup in the morning, it's going to stay there through breakfast, lunch, dinner and even after-work drinks, you'll be pleased to know that on average, temporary eyebrow gels marketed as 'long-lasting' are likely to last a sturdy period of 24 hours.
Meanwhile, if you want to save yourself some time and effort, check out a semi-permanent gel to keep your brows looking sharp and bold for up to 3 days. This is a really great investment for people who'd like to wake up with flawless brows, and won't even be too expensive either.
Gels in a pot are usually wax-based, which can feel slippy and often have less staying power on oily skin. On the contrary, this makes it the perfect option for a drier skin type as it will glide smoothly over any dry patches.
Some mascara wand brow gels use fibres to attach to the natural brow for a fuller effect but can smudge or leave flakes on the skin. For a flawless finish, consider applying a light layer of powder over the brows first, then applying the brow gel for a shine-free, long wearing effect.
If you're a swimmer, gymmer, or you're just desperate to find a way to stop coming home with streaky makeup from the rain – or a night on the tiles – we have some good news for you, and it comes in the form of waterproof formula eyebrow gels.
Like other makeup products, waterproof brow gels will ensure that no matter how bad the weather is, or how sweaty your early-morning gym sesh got, your brows will stay in place for the whole day. You also won't lose the plumped texture of your brows, and the colour shouldn't budge until you remove it with a cleanser come night time.
Full and fluffy brows are on trend right now; with the rise of regular beauty treatments such as brow lamination, long-lasting DIY brow products will save you time and money. Brows make the most significant difference to the face and are often a feature that is prioritised in even a 'no makeup, makeup look.
The most obvious mistake with brows is picking the wrong colour - if in doubt, I always recommend that fair hair pick a shade darker and the opposite for dark hair: one shade lighter to give a softer appearance.
In this day and age, we know so much more about animal testing than we did before, and an increasing number of brands are stepping away from this and are learning new, cruelty-free methods of product testing that doesn't bring harm to animals.
This is great news if you like to stay 'woke' with your cosmetics whilst looking fabulous at the same time, so check the brand's ethics before you buy, or consult the handy tables beneath each item in our ranking!
Check out these mascaras for volume to complete your look!
Often brands that create cruelty-free products are conscious of the environmental impact - you may want to check if any of the products are refillable or recyclable if that will affect your purchase decision.
Some brands may be cruelty-free but not vegan, so if this is a consideration, make sure you do your research before taking the plunge. We see some of the best formulas vegan and cruelty-free in this modern-day, so it's not hard to find a product at your price point that still performs.
Products | Image | Click to purchase | Price | Key features | |
---|---|---|---|---|---|
1 | NYX Eyebrow Gel | £6.50 Low Mid | Smudge-Proof, Cruelty-Free Brows That'll Last You All Day | ||
2 | MAC Eye Brows Big Boost Fibre Gel | £20.00 High Mid | Nourish and Define Your Brows With MAC's Intense Formula | ||
3 | Maybelline Tattoo Brow Eyebrow Gel | £12.99 Mid | 3 Days of Flawless Brows With 1 Application | ||
4 | L'Oreal Paris UnbelievaBrow Long-Lasting Eyebrow Gel | £8.50 Low Mid | Waterproof and Long-Wearing Gel With Three Applicators | ||
5 | Lime Crime Bushy Brow Gel | £13.20 Mid | Shape and Set Your Brows in Place All Day With This Long-lasting Gel | ||
6 | Benefit Gimme Brow+ Volumising Brow Gel | £22.50 High Mid | A Formula That Creates Natural-Looking Fullness for Your Brows | ||
7 | Anastasia Beverly Hills Dipbrow Pomade | £19.90 High Mid | A Quick-Drying All-in-One Gel for Full, Strong Brows | ||
8 | Sisley Phyto-Sourcils Fix Eyebrow Gel | £38.50 High | Get Selfie-Ready Brows in Just One Stroke | ||
9 | Rimmel London Brow This Way Clear Eyebrow Gel | £4.49 Low | Fix And Hold Your Natural Brows With This Transparent Gel | ||
10 | Urban Decay Brow Blade Makeup | £18.00 Mid | One Product to Tint and Groom Your Eyebrows |
This smooth, gentle gel is the perfect choice for filling in any sparse areas where you may have over-plucked, you're looking to reshape, or you simply want to give your brows a fuller, shaped look. It is also great for keeping your brows in place all day!
Lightweight and strongly pigmented, this gel is to be applied with an angled brush and a spoolie to provide you with long-lasting, smudge-proof and waterproof glam. Not to mention, NYX are very supportive of cruelty-free cosmetics and this product wasn't tested on animals. We couldn't recommend it more!
MAC have earned its stripes for a reason: this formula is ideal for adding a whole load of wow to the brows, emphasizing the texture with a brush-on fibre gel. You also have the option of combing them to look either full and bold, or lightly enhanced.
With the expertly-designed spoolie brush, you'll easily be able to cover each and every hair to give you maximum volume, and keep those brows looking fresh all day without any flaking or stiffening, rubbing off or smudging!
Whether on holiday or at home, with this tattoo gel from Maybelline you'll wake up with groomed, defined brows without the hassle of having to apply a gel every morning. Not to mention, it's super-affordable compared to other products on this list which don't last as long!
Yep, this gel lasts for up to three days, and it's really easy to apply, too – just use the brush to apply the gel in either short strokes or long, fluid lines depending on the style you're going for. Then, wait for a couple of minutes while it dries before peeling it off to reveal selfie-ready brows.
This gel is an excellent bargain as it comes with a liquid brush, an angled brush and a spoolie for an application of your choosing and also to help fluff up hair at the end to make brows look full and healthy rather than fake.
Looking to achieve eyebrow perfection? Look no further than this easy-to-use gel that can handle both the small filler strokes and long glides across the arch of the brow. Whether you prefer having natural, fluffy brows, or you want a more sleek, shaped look, this gel will keep them in place all day.
This brow gel is versatile, and is perfect for everyday use. Its thin spoolie lets you fill in sparse areas without causing any mess. Moreover, its sleek packaging means that you can easily tuck it in your bag for days when you need to fix your brows on the go.
Using this tinted gel, you can inject a bit of magic to your makeup routine without going OTT, as this formula creates natural-looking fullness for your brows. The effect lasts for around 24 hours, and it's also buildable which means that you can add to it throughout the day without it looking cakey and feeling heavy.
This product is definitely your pick if you like to top up during the day, or like to take your makeup with you whilst out in the evening, as it'll keep you feeling fresh and beautiful thanks to its tiny microfibres. And the bottle is pretty stylish too!
ABH's legendary Dipbrow is an all-in-one product to fill out the gaps in your brows for a full, strong and bold effect. Its high-pigmented formula means that you only need to use a little bit of the product per usage, so it's bound to become a long-lasting essential in your makeup bag.
This gel dries fast so you can definitely rely on it if you ever need fancy brows in a hurry – a perfect companion for topping up on-the-go. On the downside, there is nowhere to store the brush like there is on the other products, so you'd need to carry both the gel and the brush in a pouch.
Enriched with skin-caring ingredients like Provitamin B5, this gel will thicken and set your brows without them turning stiff. The formula contains nylon fibres to give the brows a bit of body using the sculpting brush, and the included spoolie offers a precise application to ensure that you cover every gap to make your brows pop.
There's no denying the price is a little steep considering there are products on our list which offer similar benefits for less money, but really, it depends on whether you love the brand, as Sisley are a notorious favourite and always offer exceptional quality!
Unlike the other products in this list, this gel formula is clear and it serves to comb and hold your eyebrows in place. You can either use this gel to give your natural brows a glowing lift, or you can use it as a primer and top-coat along with some eyebrow powder.
You'll notice that this product isn't higher up on the ranking and that is due to the fact that, unless you're blessed with naturally-thick brows, you'll have to buy another tinted product to use alongside it – though it's definitely affordable to do so!
With this pen, you'll be able to get a microblade style without the hassle – not to mention that if you fancy trying a new look, you can just rub it off and try again. The brush is made up of rubber bristles that draw on hair-like strokes without having to worry too much about precision, so it's great for beginners.
However, although it's very handbag-friendly, on the downside there is very little gel inside the pen, and at a price of £18, you may find yourself buying replacements more often than you'd like to. But if you often need to fill in your brows on the go, this is a good buy!
Brow gel comes in a variety of formats, but it is essentially mascara for the brows. They come in a variety of shapes and sizes, but typically it is a bottle or tube with a brush or spoolie that resembles a smaller, thinner mascara wand. Like mascara, brow gel helps to define the brows, letting you shape and fill in product until you achieve your desired look. They will also keep your brows in place, looking fuller and luxuriant all day.
Written and researched by Annie Speight
No. 1: NYX |Eyebrow Gel
No. 2: MAC |Eye Brows Big Boost Fibre Gel
No. 3: Maybelline|Tattoo Brow Eyebrow Gel
No. 4: L'Oreal Paris|UnbelievaBrow Long-Lasting Eyebrow Gel
No. 5: Lime Crime|Bushy Brow Gel
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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