• Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More) 1
  • Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More) 2
  • Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More) 3
  • Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More) 4
  • Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More) 5

Top 10 Best Anti-Ageing Serums in the UK 2021 (Clarins, Olay and More)

Anti-ageing serums are concentrated creams or liquids for the face that contain active ingredients capable of having a visible impact on your skin as soon as you apply them – in other words, you'll see instant results! Full of vitamins, antioxidants and exfoliating acids like retinol and hyaluronic acid, they pack more in than other skincare products, and can be beneficial no matter the age and are great for men and women.


Choosing which anti-ageing treatment is right for you isn’t easy, so we've broken it down for you and put together a guide so you can find the saviour for your skin. We've also rounded up a range of great anti-ageing serums suitable for oily, dry, acne-prone and sensitive skin, from brands such as Boots, No 7, and L’Oreal to more high-end range treatments from Clarins and La Mer, all easily found on Amazon, John Lewis or eBay.

  • Last updated: 09-03-2021
  • 425 views
Table of Contents

How to Choose an Anti-Ageing Serum in the UK - Buying Guide

There are a number of important factors to consider when choosing the right anti-ageing serum for you. We’ve put together a few pointers to help you choose the perfect option to suit your skin.

Look For Ingredients to Support Your Skin Type and Target Your Skin Sins

Many anti-ageing serums target a number of signs of ageing, but some focus on specific areas of concern. Your skin type will also have a big impact on the type of serum you should choose, so let's take a closer look at what to look for and avoid based on your unique needs. 

Help to Prevent Fine Lines With Retinol

Help to Prevent Fine Lines With Retinol

Retinol, a derivative of vitamin A, is a magical ingredient that not only speeds up cell renewal, but also boosts the production of collagen. It is often found in anti-ageing skincare as it is highly beneficial when treating a variety of skin problems that naturally appear as we age.


The reason it is so well loved in the skincare world is due to the fact that it helps to improve the appearance of fine lines, wrinkles, sun damage and even dark spots, helping to heal existing damage and prevent further damage.

Combat Dullness, Hyperpigmentation, and Acne With Exfoliating AHAs and BHAs

Combat Dullness, Hyperpigmentation, and Acne With Exfoliating AHAs and BHAs

Plant acids such as alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) are known as chemical exfoliants, and can gently slough off the dull outer layers of damaged skin to reveal fresher, newer skin underneath. 


These natural ingredients include ascorbic acid (vitamin C), glycolic, and salicylic acid which can also help in removing age spots and evening out skin tone. If you have acne-prone skin, ingredients such as vitamin C are also particularly helpful as the gentle exfoliation action helps keep pores unblocked

Calm Redness and Inflammation With Anti-Inflammatory Ingredients

Calm Redness and Inflammation With Anti-Inflammatory Ingredients

Inflammatory conditions in the skin are one of the leading causes of skin ageing. Ingredients such as vitamin E, also known as tocopherol acetate, can help calm your skin and reduce redness and inflammation. 


Vitamin E in particular can also help protect your skin from pollution and UV damage, making it a valuable addition to any anti-ageing serum.

Plumping Hyaluronic Acid Is a Saviour for Drier Ageing Skin

Plumping Hyaluronic Acid Is a Saviour for Drier Ageing Skin

Hyaluronic acid is one of the best-known super-moisturising ingredients found in skincare for all ages, but especially products for mature skin due to to its plumping effect, and the fact that skin tends to become drier as we age. 


It can also absorb up to 1000 times its own weight in water, which means that it can lock down moisture in your skin, leaving it smoother and better hydrated! 

Sensitive Skin? Try Fragrance-Free and Be Wary of Stronger Vitamins

Sensitive Skin? Try Fragrance-Free and Be Wary of Stronger Vitamins

There are a number of anti-ageing serums specifically formulated for sensitive skin, and these will generally be fragrance-free and or hypoallergenic formulations. It is best to check the description before you buy if this is something that matters to you. You can also consider leaving out common chemical additives such as SLS (sodium lauryl sulphate) and parabens if you've noticed a reaction to these before. 


Another ingredient that you may wish to avoid is retinol. The previous mentioned vitamin A derivative can irritate sensitive skin, so be careful before applying. Additionally, vitamin C can also prove to be a problem at high doses for some people, so this may be one to opt out of as well - or to be used in low doses.

Decide What Type of Consistency Works for You

We all have our preferences when it comes to skincare products and how we apply them. Some of us prefer a thick cream, while others prefer a more water based serum. There are a range of different formats of serum to cater to all tastes, the clue to which lies in the packaging.

Pump Bottles and Tubes Contain Creamier Serums

 Pump Bottles and Tubes Contain Creamier Serums

Thicker formulations tend to be favoured by those with thirstier complexions and are usually sold in tubes or, more commonly, pump bottles. These products can be smoothed on to the skin and are likely to have a gloriously rich consistency that hydrates and plumps up your skin. 


While jars and tubes may lead to a little more product wastage, they are easy to use and obtain product from. Pump bottles have the added benefit of being able to control the amount of product dispensed, so are an even better choice. 

Lighter Serums Come in Dropper Bottles

Lighter Serums Come in Dropper Bottles

Dropper or pipette bottles hold the lighter serums that are most suitable for those with oily or sensitive skin


The dropper allows you to control the amount of serum dispensed and a little goes a long way, so there is little wastage with these products. This also makes them a good pick for those new to serums. 

Top 10 Best Anti-Ageing Serums in the UK

Now that we’ve highlighted a few key ingredients and pointers, it’s time to look at the very best anti-ageing serums on the market, all available to add to your basket right now!

10

Estée LauderRe-Nutriv Ultimate Lift Age-Correcting Serum

£210.00

Volume30ml
Key IngredientsHyaluronic acid, black tourmaline, collagen
ActionErases damage, adds firmness, energises skin
Fragrance-free/ Hypoallergenic-
FormulaCream
9
Volume30ml
Key IngredientsMarine-based active ingredients, algae
ActionErases damage, fine lines and wrinkles
Fragrance-free/ HypoallergenicSLS- and paraben-free
FormulaCream
8
Volume30ml
Key IngredientsHyaluronic acid
ActionSkin-plumping, smoothing
Fragrance-free/ Hypoallergenic-
FormulaCream
7

ZelensYouth Concentrate Supreme Age-Defying Serum

£144.98

Volume30ml
Key IngredientsRetinol, hyaluronic acid, peptides, vitamin A
ActionRepairs damage, promotes skin renewal, improves skin tone, reduces hyperpigmentation
Fragrance-free/ HypoallergenicParaben-free
FormulaCream
6

No 7Protect & Perfect Intense Advanced Serum

£28.94

Volume50ml or 30ml
Key IngredientsRetinyl palmitate, hyaluronic acid, antioxidant complex
ActionErases damage, adds firmness, protects
Fragrance-free/ HypoallergenicFragrance-free, hypoallergenic
FormulaCream
5

ShiseidoBio-Performance Lift Dynamic Serum

£65.20

Volume30ml
Key IngredientsHyaluronic acid
ActionTightens skin, restores elasticity, hydrates
Fragrance-free/ Hypoallergenic-
FormulaCream
4

MuradIntensive Age-Diffusing Serum

£59.07

Volume30ml
Key IngredientsPlant proteins, hyaluronic acid, AHA, BHA
ActionIncreases firmness, improves skin elasticity, hydrates
Fragrance-free/ HypoallergenicSLS- and paraben-free
FormulaCream
3

OlayRegenerist Daily Regenerating Serum

£13.02

Volume50ml
Key IngredientsAmino-peptide complex, vitamin E, hyaluronic acid
ActionExfoliates, smooths, and brightens
Fragrance-free/ Hypoallergenic-
FormulaCream
2

SkinCeuticalsC E Ferulic Serum

£140.00

Volume30ml
Key IngredientsVitamin C, ferulic acid, vitamin E
ActionIncreases firmness, plumps skin, protects from damage
Fragrance-free/ HypoallergenicFragrance-free, paraben-free
FormulaLiquid
1
Volume30ml
Key IngredientsNarrow leaf plantain, harungana, vitamin E
ActionTightens skin, reduces hyperpigmentation
Fragrance-free/ HypoallergenicParaben-free
FormulaCream

Compare the Best Anti-Ageing Serums

Image
1
Clarins Super Restorative Serum 1

Clarins

2
SkinCeuticals C E Ferulic Serum 1

SkinCeuticals

3
Olay Regenerist Daily Regenerating Serum 1

Olay

4
Murad Intensive Age-Diffusing Serum 1

Murad

5
Shiseido Bio-Performance Lift Dynamic Serum 1

Shiseido

6
No 7 Protect & Perfect Intense Advanced Serum 1

No 7

7
Zelens Youth Concentrate Supreme Age-Defying Serum 1

Zelens

8
L’Oreal Paris Revitalift Laser Renew Serum 1

L’Oreal Paris

9
La Mer The Regenerating Serum 1

La Mer

10
Estée Lauder Re-Nutriv Ultimate Lift Age-Correcting Serum 1

Estée Lauder

Name

Super Restorative Serum

C E Ferulic Serum

Regenerist Daily Regenerating Serum

Intensive Age-Diffusing Serum

Bio-Performance Lift Dynamic Serum

Protect & Perfect Intense Advanced Serum

Youth Concentrate Supreme Age-Defying Serum

Revitalift Laser Renew Serum

The Regenerating Serum

Re-Nutriv Ultimate Lift Age-Correcting Serum

Features

Restores Skin's Appearance Using Natural Plant Extracts

A Long-Lasting Treatment That Plumps, Repairs and Protects

An Ultra-Light Serum That Smooths, Brightens and Exfoliates

A Plant-Based Serum For Drier, Dull Skin

A Dermatologically-Tested Serum That Restores Skin Elasticity

For Radiant, Younger-Looking Skin in 2 Weeks

Tackles All Visible Signs of Ageing With Retinol Power

A Lightweight Pathway to Smoother Skin

The Luxury Anti-Ageing Serum

Effective Skin Repair in a Handy Pump Bottle

Price£70.55£140.00£13.02£59.07£65.20£28.94£144.98£24.99£285.00£210.00
Volume30ml30ml50ml30ml30ml50ml or 30ml30ml30ml30ml30ml
Key IngredientsNarrow leaf plantain, harungana, vitamin EVitamin C, ferulic acid, vitamin EAmino-peptide complex, vitamin E, hyaluronic acidPlant proteins, hyaluronic acid, AHA, BHAHyaluronic acidRetinyl palmitate, hyaluronic acid, antioxidant complexRetinol, hyaluronic acid, peptides, vitamin AHyaluronic acidMarine-based active ingredients, algaeHyaluronic acid, black tourmaline, collagen
ActionTightens skin, reduces hyperpigmentationIncreases firmness, plumps skin, protects from damageExfoliates, smooths, and brightensIncreases firmness, improves skin elasticity, hydratesTightens skin, restores elasticity, hydratesErases damage, adds firmness, protectsRepairs damage, promotes skin renewal, improves skin tone, reduces hyperpigmentationSkin-plumping, smoothingErases damage, fine lines and wrinklesErases damage, adds firmness, energises skin
Fragrance-free/ HypoallergenicParaben-freeFragrance-free, paraben-free-SLS- and paraben-free- Fragrance-free, hypoallergenic Paraben-free-SLS- and paraben-free-
FormulaCream Liquid Cream CreamCreamCreamCreamCreamCream Cream
Link

More Nourishing Skincare Additions

More Nourishing Skincare Additions

Now that you have a place in your skincare regime for an anti-ageing serum, it might be time to think about what other products might may make a great addition to your skincare line. Need not look far, we have a number of other recommendations on offer to help you choose! 

Summary

Anti-ageing serums can be a total game-changer in your skincare routine, offering not only to replenish your skin's vitality and sooth a whole host of skin related problems, but also work to prevent future damage. We hope that this guide will help you in your quest for the perfect anti-ageing serum to suit your skin!

Author: Sonata Winchester

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