Content Policy

What Is mybest?

mybest is a service that aims to enrich our users’ lives by resolving buyer’s remorse, and helping users choose what’s best for them. mybest envisions a world where choosing products and services online is a fun and easy experience, and seeks to redefine what it means to make a choice.

The service is managed and operated by mybest, Inc., a Japanese company headquartered in Tokyo.

mybest’s Five Promises

1. We will always prioritise the user above all else.

Our service simply cannot exist if it doesn’t benefit our users. When creating our content, our editors always put themselves in our user’s shoes, imagining what needs they might have in order to provide the full scope of information that will help resolve issues when wanting to purchase something. Moreover, we also aim to create a user-friendly service that can be used by anyone around the world, old and young.

2. We support fair competition.

When conducting business, we believe that it’s important to maintain fairness. mybest aims to resolve problems regarding making selections, therefore, we believe that it is imperative that we maintain a high degree of neutrality. Additionally, while this goes without saying, we respect and comply with the various laws and regulations. Even if we did manage to grow without adhering to governing laws and rules, that growth would be short-lived, and we would fail to gain the trust of our users.

We promise to do our utmost always to strive to maintain neutrality and ensure compliance with various laws and regulations.

3. We will strive to provide accurate information.

We believe that one of mybest’s biggest strengths is the reliability of the information we provide, stemming from our high degree of neutrality. mybest will work diligently to ensure that no inaccurate or misleading information is provided to our users.

We also understand that what users are most interested in, above all else, is to minimise the inherent risk involved in making a choice. We will continue to make sure that any information that is relevant to the health and wellbeing of our users is accurate information based on reliable and well-researched evidence.

4. We will continue to provide reliable content and reliable advertising.

mybest always clearly distinguishes the content we create from advertisements to eliminate any confusion that may potentially betray our users.

We believe that stealth marketing, also known as buzz marketing or uncredited advertisements, not only hurt the credibility of the internet advertising market, but it also undermines our user’s act of making selections.

5. We respect diversity.

mybest honors diversity in values and strives to create content that is free from bias toward any particular ideology, belief, or value system

With the overwhelming amount of information brought about by the arrival of the Internet, society is rapidly diversifying. In order to solve problems in the area of selection in the modern era, we believe that it is critical that we respect the values of all users.

We always take the utmost care in making sure people of all walks of life are treated and represented equally. If any of the viewpoints or identities we portray in articles are incorrect, please don't hesitate to contact us via email so that we may correct it.

What Do We Do?

Original Articles

We publish original articles that we call “Recommendation Articles” that feature a variety of products. While the products featured in these articles haven’t been tested in-house, our editorial team publishes these articles for a diverse British audience, with products selected via extensive research online. Through these articles, we provide timely information on what we think are some of the best products available online in the UK.

Before we select products, mybest editors and writers extensively research the topic to create a Buying Guide with important points to consider when purchasing a product.

How We Choose Our Products

AAfter our buying guide is completed, we then use it as a guide as we look at major E-commerce websites and comb through numerous products, filtering through and listing products that we believe meet the criteria as listed in our buying guide.

*Please note that aside from our “Tried and True” articles, we did not test the products and were not offered any compensation by brands to include their products on the list, but we may earn commissions from products listed on Amazon.

Ratings and Reviews

The products we select are generally those that have been purchased and reviewed by a set minimum number of consumers, and have overwhelmingly positive reviews. For example, when looking at Amazon, we generally look for products that have at least 50 reviews and have an average of 4.0 stars or above. However, we may deviate from this rule in the case of unique or niche products. We include positive and negative user reviews in our product descriptions only if there are a majority of users that make similar claims, as to not magnify the opinions of outliers, which may not always reflect reality.

Regarding Online Research

When conducting research online, we’re fully aware that not everything you read on the internet is true. We reference multiple sources, including official websites published by the government, universities, corporations, and other official organisations, news and other journalistic media sites, and other websites managed by or reviewed by experts in the field.

While conducting our research, we conduct fact-checking in order to provide the most accurate information as possible, but information is constantly changing, with new discoveries and advances being made nearly every day - meaning these advancements may overrule the information we provide. As such, we add the date the information in an article was last updated at the end of the article.

Regarding Experts

In addition to conducting research online, we occasionally have experts review our articles. The articles that have been reviewed by experts are clearly indicated by their titles.

Unless specified otherwise, these experts will only review the content of our buying guides as not to influence our product choices. However, we occasionally do ask experts to recommend products that they’re particularly fond of, and when we do so, we also indicate that clearly in our articles.

When experts review our articles, they will occasionally add comments to certain sections to provide further information based on their expertise.

Management Company

  • Company Name: mybest, Inc.
  • CEO: Toru Yoshikawa
  • Establishment: October 2016
  • Location: 104-0045 Urbannet Tsukiji Bldg.1 and Bldg 2, 2-11-13 Tsukiji, Chuo-ku, Tokyo (General reception: Urbannet Tsukiji Bldg. 1, 2F)
  • Contact:
  • mybest, Inc. is a consolidated subsidiary of ​​Z Holdings Corporation